A piece of online content that doesn’t include a call to action is a little like a house with an entryway that doesn’t lead anywhere. If you don’t include a call to action in every piece of content you distribute, you’re missing out on an important opportunity for your company—and those opportunities add up quickly. Keep reading to learn what calls to action are and why they are such an integral part of online content.

What is a call to action?

A call to action, or CTA, is the part of your content where you prompt the reader to take an action, such as get in touch with your business or click to another page of your site. It might be a button, a special graphic, or simply part of the last paragraph of your piece of content. Whatever form it might take, what matters most is that a CTA is straightforward and easy to grasp.

What can a call to action prompt a reader to do?

Imagine that you are publishing a blog post that is designed to inform your customers about an exciting new product. Wouldn’t it be useful if you could direct the blog’s readers to another page on your site where they can sign up to purchase that product? CTAs can be used to promote specific products or services, tell customers about limited-time promotions or upcoming sales, or direct visitors to sign up for an eBook or another downloadable feature.

Why are calls to action so important?

CTAs are the best and most efficient way to—you guessed it—get your customers to take action. Including CTAs in your content will make visitors more likely to stay on your site, and it will help to improve your conversion rates. If you want the effort you’re putting into your online content to translate into more leads for your company, you’d better make sure that all of your content features clear, well-designed CTAs.

Are you curious to learn how adding a regular blog to your website can help you build a stronger online presence, increase your site traffic, and forge a stronger connection with your customers? Pennington Creative offers well-written blog copy for businesses, along with email newsletters, onsite copy, and graphic content such as infographics. Contact us today to learn how we can help you with your online promotional campaign.

About the Author

Justyn - Digital Marketing Manager, Special Projects
Justyn Dillingham

Digital Marketing Manager, Special Projects