When it comes to branding, there are two incredibly important factors that should be decided before all else: your business’ name and how you display it—in other words, your company’s logo. A business’ logo should epitomize its personality without being over the top or too complex. To be memorable, a logo should be relatively simple in design but still capture the company’s character. Here is a look at few logos that have remained memorable over the course of several decades.

Warner Bros.

Whether it has a cartoon frog leaning against it or animated creatures popping out of it, the Warner Bros. shield-shaped logo is always recognizable. While the logo has changed over the years, it has always been a shield containing the letters “W” or “WB,” helping to keep it memorable for over 9 decades.


Like the Warner Bros. logo, the Target logo has been modified over the company’s 55-year history, but has always included the iconic red and white target. Since the target image is both visually striking and representative of the company’s name, it easily sticks in people’s minds. Whether Target’s name is placed over, next to, and under the target image, the logo is easy to recognize.


Like many logos, the Shell logo has evolved over the years, but it has always included an image of a shell. The logo was originally a realistic shell drawing, which has become more stylized over the course of the last century. The company’s logo no longer contains its name, but has become so iconic that it is still easily recognized.


Unlike many company logos, the Nike logo does not include any imagery that literally represents the brand’s name. The name “Nike” was chosen in honor of the Greek goddess of victory, but the “swoosh” has little to do with Greek mythology. It was meant to represent speed, and its simplicity has made it a true icon in the world of marketing and branding.

Whether you need help developing a new logo for your business or want custom graphics to enhance your web pages, Pennington Creative is ready to help. To find out more about our services, check out our website and contact us to set up a discovery call today.

About the Author

Shannon - Digital Marketing Operations, Content Services
Shannon Roberts

Digital Marketing Operations, Content Services