We’ve already covered Facebook and Twitter features for businesses, but what about Instagram? This social media platform has quickly become popular among people of all ages, allowing them to easily share pictures and videos with friends and family. Businesses can take advantage of consumers’ love of pictures and videos by creating an Instagram account and checking out these features:

Business Profile

When you create an Instagram account for your company, you can make it a business profile. This distinction makes it easy for users to call, text, or email your business with the click of a button. Business profiles also provide directions, which is useful for companies that want customers to visit them in-person.


When you know who your audience is, what they like, and what they do, you’ll be better equipped to speak to them and offer the products and services they’re interested in. If you have an Instagram business page, then you’ll be able to look at insights regarding your followers. This information can help you understand who is looking at your posts and when those people are online, so you can come up with the best posting schedule.


Because Instagram is owned by Facebook, it is easy to sync up social media accounts on both platforms. This allows businesses to create ads for both Facebook and Instagram, helping them to become more visible and reach out to more potential customers.


Short videos that disappear after 24 hours are all the rage on social media, as seen by the popularity of Snapchat. Instagram has made their own version of this short video sharing service, called Instagram Stories. With this feature, you can record or upload short videos and pictures that will show up as your story on the top of your followers’ feeds. This feature is a great way to show off new products or services and give your followers a behind-the-scenes look at your brand.

Pennington Creative specializes in helping business owners and agencies utilize social media and other forms of content marketing to help a brand grow. If you want help with your online presence, you can contact us to learn about our social media marketing services. Be sure to keep an eye out for the final blog in this series, which will look at social media platforms many businesses are failing to use.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services