Does your business use social media? If not, you’re missing out on a variety of benefits! Social media sites like Facebook and Twitter make it incredibly easy to talk to customers, get feedback, and advertise your business. You can make the most of your company’s social media profiles by learning how to use the right voice. Having the right voice is important for displaying your company’s personality, goals, and priorities. The following steps can help you throughout this process:

Consider Your Products, Services, and Culture

You can start determining what type of social media voice you want to have by thinking about the products and services that your business offers. For example, a company that sells toys will probably have a more upbeat and fun voice than a company that specializes in funeral planning. It is a good idea to choose a voice that fits in well with your company so that potential customers don’t get confused or offended by the content you post on social media. You should also think about your company’s culture—such as your mission statement and unique qualities—to create a voice that works well for you.

Look for Inspiration

There are many different ways to show off your social media voice, which is why it’s a good idea to do a little research before you start posting. You can look to other companies to get inspiration for a successful social media campaign. It is important that your business has its own voice and doesn’t simply copy anyone else online, but looking at other company’s social media profiles can help you better solidify the voice and message you want to convey. Look for companies that have a lot of likes or followers and that get a lot of interaction on their posts. These companies know how to keep their fans and followers engaged, and looking through their social media profiles can help you find ways to engage your own fans and followers.

Post Appropriate Content

No matter what you’re posting about, it’s important to make sure you’re always posting appropriate content from your company’s social media profiles. This typically means sticking to content that is relevant to your products and services or other content that may interest your customers or potential customers. It’s a good idea to avoid talking about hot-button issues, such as politics or religion, unless they are relevant to your company. These topics can be divisive for many people, and you don’t want to cause a comment war on any of your pages. You should also make sure that whoever is in charge of your company’s social media accounts never accidentally posts something they meant to post on a personal account.

Respond to Comments and Questions

When companies start posting on social media, they should think of what their goals are so they can keep track of how long it takes to accomplish them. One goal every company should have is to get interaction from their fans and followers in the form of likes, retweets, and comments. But it is not enough to just get people to comment—you also need to respond to those comments in order to maintain your social media voice and presence. The person who is in charge of your social media accounts should respond to comments as soon as possible, even just to thank the person for commenting. It is especially important to respond to questions and complaints in a timely manner, as these interactions can allow you to provide excellent customer service.

Stay Consistent

Consistency is key when it comes to using social media for your business. You certainly don’t want to be posting so much that your fans or followers find you annoying, but you should be posting on a regular basis so that people become more aware of your brand. Inconsistent posting can make your company appear unprofessional and can make online viewers think that you’re outdated or unwilling to communicate with consumers. Come up with a schedule that has you posting to whatever social media websites you use at least twice per week. You can start posting more than this when you’re ready.

Creating your social media voice can be easier when you have help from Pennington Creative. We can create posts to help you gain more followers on social media and maintain a consistent and engaging voice. Contact us today to learn more about our social media services.

About the Author

Jessica - Digital Marketing Manager, Social Media Services
Jessica DeMilt

Digital Marketing Manager, Social Media Services