AI and the Future of SearchJanuary 19, 2018 The term artificial intelligence might summon up visions of the far future, but AI—as it is more commonly known—is very… Read More
Want to Offer Clients More Services, but Don’t Have the Time or Resources?January 16, 2018 Marketing agencies focus on helping small and medium-sized businesses build their brands and become more successful. Helping these businesses grow… Read More
Writing Content People Actually Want to ReadJanuary 12, 2018 Writing effective business blog posts requires a mixture of art and science. Marketers can draw from SEO research to make… Read More
Digging into the History of GoogleJanuary 10, 2018 Google is so much a part of today’s world that it has become a verb—“Google it.” The impact of this… Read More
Google’s RankBrain: What It Is and What It Means for Content MarketingJanuary 5, 2018 You may have heard of artificial intelligence being used in your favorite Sci-Fi movies, but did you know that it’s… Read More
What Makes Online Content Go Viral?January 2, 2018 If there is one thing every digital marketer dreams of, it is seeing his or her content go viral. Viral… Read More
What Makes “Great” Content?December 27, 2017 To rank well in search results, you know that your website needs great content—but what exactly does that mean? Modern… Read More
New Year’s Resolutions for Your Content Marketing StrategyDecember 26, 2017 Every content marketing strategy needs to change from time to time. After all, the world of online content is continually… Read More
Prepping Your SEO Strategy for 2018December 22, 2017 SEO strategy never stands still—instead, it evolves from one year to the next. If you want to stay current… Read More
6 Reasons to Subscribe to Our NewsletterDecember 21, 2017 Did you know that along with launching our new brand, Pennington Creative also launched an email newsletter this year? Sent… Read More