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SEO

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AI and the Future of Search

January 19, 2018

Photo of a tablet showing the Google home page. The term artificial intelligence might summon up visions of the far future, but AI—as it is more commonly known—is very… Read More

Tags: content marketing, SEO, technology

Want to Offer Clients More Services, but Don’t Have the Time or Resources?

January 16, 2018

Photo of a whiteboard with post-its and notes. Marketing agencies focus on helping small and medium-sized businesses build their brands and become more successful. Helping these businesses grow… Read More

Tags: advertising, business blogging, content marketing, inbound marketing, marketing, marketing agency, SEO

Writing Content People Actually Want to Read

January 12, 2018

Photo of a woman reading on a laptop. Writing effective business blog posts requires a mixture of art and science. Marketers can draw from SEO research to make… Read More

Tags: advertising, business blogging, content marketing, inbound marketing, marketing, SEO

Digging into the History of Google

January 10, 2018

Thumbanil preview of infographic about Google's history. Google is so much a part of today’s world that it has become a verb—“Google it.” The impact of this… Read More

Tags: Google, history, SEO, technology

Google’s RankBrain: What It Is and What It Means for Content Marketing

January 5, 2018

Photo of a young woman blogging on her computer. You may have heard of artificial intelligence being used in your favorite Sci-Fi movies, but did you know that it’s… Read More

Tags: content marketing, SEO, technology

What Makes Online Content Go Viral?

January 2, 2018

Man using a tablet to read blogs. If there is one thing every digital marketer dreams of, it is seeing his or her content go viral. Viral… Read More

Tags: advertising, content marketing, inbound marketing, marketing, SEO, technology

What Makes “Great” Content?

December 27, 2017

Photo of a person typing on a computer keyboard. To rank well in search results, you know that your website needs great content—but what exactly does that mean? Modern… Read More

Tags: business blogging, content marketing, email marketing, inbound marketing, marketing, SEO

New Year’s Resolutions for Your Content Marketing Strategy

December 26, 2017

Every content marketing strategy needs to change from time to time. After all, the world of online content is continually… Read More

Tags: advertising, business blogging, content marketing, inbound marketing, marketing, SEO

Prepping Your SEO Strategy for 2018

December 22, 2017

SEO trends  SEO strategy never stands still—instead, it evolves from one year to the next. If you want to stay current… Read More

Tags: advertising, business blogging, content marketing, inbound marketing, SEO, technology

6 Reasons to Subscribe to Our Newsletter

December 21, 2017

Illustration of a newspaper with the headline "SEO News." Did you know that along with launching our new brand, Pennington Creative also launched an email newsletter this year? Sent… Read More

Tags: email marketing, SEO, small business

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