If you want to run a successful business, it’s imperative that you keep close tabs on what your customers are thinking. Getting regular customer feedback will help you understand what you’re doing right—and what you could be doing better. Here are some strategies you can employ to get a better sense of what your customers think about your business:
Run an email survey.
If you have a list of email subscribers drawn from your previous customers, it can’t hurt to do an occasional survey. The possibilities of surveys are limitless: You can use them to find out what social media platforms your customers use most, what time of day they’re most likely to shop online, or what they like most—or least—about your website. Free survey formats, like the ones offered by Google Forms, are readily available online.
Schedule a Facebook Q&A.
If you have a large following on Facebook, a live Q&A session is a terrific way to reach out to your audience. Facebook Q&As are easy to set up, and they’re simple to run—you just make a Q&A post and answer the questions that your followers leave as comments. Q&A sessions can run for as long as you want, and you can make them open to exclusively your Facebook followers as well as the general public.
Do a Twitter poll.
Twitter polls are a convenient way to get quick feedback on any subject. You can have up to four possible answer options in your poll, and Twitter will provide you with a percentage of voters for each response. Twitter polls tend to be more lighthearted and casual in tone, so it’s best not to rely too heavily on them for customer feedback, but they’re great for encouraging more engagement on your Twitter page.
If you want to give your online marketing campaign the boost it needs, talk to the content experts at Pennington Creative. Our experienced team members can help you with everything from permanent content for your website to email updates for your subscribers. To get started, contact us today through our website.