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Why Timeliness Is Essential in Online Interactions

May 29, 2018

Smartphone apps for productivity When it comes to the internet, timeliness is everything. Promptness is something your customers will notice and remember—but so is… Read More

Tags: reputation management, small business, social media

How Realtors Can Make Facebook Success a Reality

May 24, 2018

Photo of a house with a "sold" sign out front. Facebook can be an invaluable tool for realtors, but only if they know how to use it effectively. According to… Read More

Tags: Facebook, small business, social media

Influencers: What They Are and How to Find Them

May 23, 2018

Millennial woman with an iced coffee browsing social media on her phone. You’ve probably heard of influencer marketing or have at least heard the term “influencers” before. Even if you haven’t, you’ve… Read More

Tags: influencer marketing, marketing, small business, social media

Pinning Down Your Content Marketing Buyer Persona

May 21, 2018

Here’s an experiment to try—take a moment to think about your company’s target audience. Think of all the people who… Read More

Tags: advertising, branding, content marketing, marketing, small business

4 Ways Shopping Habits Change in the Summer

May 18, 2018

Illustration comparing people's shopping habits in different weather. Though the rise of e-commerce has changed seasonal shopping trends, there are still some notable changes in how people shop… Read More

Tags: advertising, content marketing, marketing, mobile, small business

Using Print Materials to Market Your Business

May 17, 2018

Photo of a businessman pointing out a printed graph. It’s easy to become so focused on your online marketing efforts that you forget the potential of print materials. Print… Read More

Tags: advertising, graphic design, marketing, print marketing, small business

Are You Using These Tools to Talk to Your Customers?

May 16, 2018

Communication is the key to any good relationship—including the relationship between businesses and customers. If you don’t communicate with your… Read More

Tags: email marketing, reputation management, small business, social media, technology

Questions to Consider When Getting Started with Social Media Marketing

May 15, 2018

Photo of a young writer working on her laptop. Facebook, Twitter, Instagram, Pinterest—these and other social media apps can offer great advertising opportunities to businesses of all sizes. If… Read More

Tags: content marketing, small business, social media

5 Tips for Refining Your Local Online Marketing Strategy

May 14, 2018

Photo of a person looking at a map on a tablet. The internet can be viewed as a vast expanse, which makes it challenging to concentrate on the right audience for… Read More

Tags: Google, marketing, SEO, small business

Clearing the Air about Clickbait: A Guide to the Internet’s Most Controversial Content

May 11, 2018

Photo of a computer mouse on a desk. Anyone who has ever published any kind of content on the internet has probably heard of the term “clickbait.” The… Read More

Tags: business blogging, content marketing, SEO, small business

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