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Follow the Leader: Learning Who to Follow on Social Media

April 8, 2018

Woman writing and working on laptop computer. Social media websites like Facebook and Twitter have evolved significantly since they began. What started as a fun way to… Read More

Tags: advertising, apps, branding, Facebook, marketing, social media, Twitter

Paid Facebook Content: The Difference Between Facebook Ads and Boosted Posts

April 4, 2018

Photo of 4 people collaborating with 2 laptops. Having a Facebook page is an important part of any online marketing strategy, but organic content isn’t enough to build… Read More

Tags: advertising, Facebook, marketing, social media

Save a Place for Pinterest in Your Marketing Plan

March 24, 2018

Photo of a woman on her mobile phone with a cup of coffee and laptop computer. Facebook, Instagram, YouTube, and Twitter may be the most popular social networking platforms, but they are not the only ones… Read More

Tags: advertising, content marketing, marketing, Pinterest, social media

5 Easy Ways to Get More Social Shares

March 19, 2018

Photo of a man holding an iPhone. Social media allows businesses to connect with their customers and reach out to potential new customers. If you want to… Read More

Tags: advertising, branding, content marketing, marketing, SEO, social media

Does My Business Need to Be on Social Media?

March 17, 2018

Photo of 4 people collaborating with 2 laptops. Online marketing offers today’s businesses a wide variety of benefits. No matter what size company you run, you can become… Read More

Tags: advertising, branding, content marketing, small business, social media

What Facebook’s New Policies Mean for Your Company

March 12, 2018

Photo of a woman in a coffee shop browsing on her phone. As you may have heard, Facebook kicked off 2018 by making some startling changes to its News Feed feature. This… Read More

Tags: advertising, branding, content marketing, Facebook, marketing, small business, social media

Promoting Your Content When You Have No Followers

March 8, 2018

Photo of a computer monitor showing a business' Facebook page. Social media is a powerful tool that businesses of all sizes can use to connect with current customers and potential… Read More

Tags: advertising, branding, content marketing, social media, YouTube

You’ve Made a Misstep on Social Media: What Next?

March 4, 2018

Man worried about his business' brand. Social media can be a great tool for any business—but mistakes on social media can mean bad news for a… Read More

Tags: content marketing, Facebook, Instagram, social media, Twitter

Creating a Social Media Strategy that Works

February 21, 2018

Photo of a woman working on a laptop with a notebook and coffee mug nearby. Using social media platforms such as Facebook and Twitter is a simple yet highly effective way to connect with customers… Read More

Tags: advertising, branding, Facebook, Instagram, marketing, Pinterest, reputation management, social media, Twitter

Must-Have Tips for Monitoring Social Media Mentions

February 17, 2018

Photograph of a man and woman browsing online. Social media is the lifeblood of a modern marketing campaign. You can take a comprehensive approach to your social media… Read More

Tags: advertising, branding, Facebook, Instagram, marketing, social media, Twitter

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